https://jenanesbitt.com Jena Nesbitt Thu, 20 Apr 2023 18:17:27 +0000 https://jenanesbitt.com en https://jenanesbitt.com/HOME Sat, 14 Apr 2018 02:11:30 +0000 Jena Nesbitt https://jenanesbitt.com/HOME Hi, my name is Jena! I’m a high energy professional with 15+ years experience; a multi-faceted product designer, creative director, brand strategist, and business developer. in 2023, I am focused on exploring Artificial Intelligence as a new form of inspiration for apparel development. &nbsp; Since 2014, I’ve developed over 800 campaigns which resulted in 5,000+ mood boards of conceptual inspiration. What happened to all those ideas? They were used across the US to create thousands of new branded products, business opportunities, and marketing assets! https://jenanesbitt.com/ABOUT Mon, 16 Apr 2018 05:24:13 +0000 Jena Nesbitt https://jenanesbitt.com/ABOUT <img width="2847" height="2847" width_o="2847" height_o="2847" data-src="https://freight.cargo.site/t/original/i/a5c68eff8a8d0d30ca46444ed0c7ba1fdbfb5d81e5041412280f117e4bd76c40/Jena_Headshot2018.jpg" data-mid="14838119" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/a5c68eff8a8d0d30ca46444ed0c7ba1fdbfb5d81e5041412280f117e4bd76c40/Jena_Headshot2018.jpg" />My first trend forecast, made in 2008, was based on the world ending in 2012.I moved to Portland in 2010, I’d never been here before but I’m glad I stayed.I got my first pair of glasses when I was 8 years old; I’m also left-handed.I’d be happy to answer any other questions you may have. Drop me a line sometime! https://jenanesbitt.com/CASE-STUDY Thu, 03 May 2018 00:20:59 +0000 Jena Nesbitt https://jenanesbitt.com/CASE-STUDY Case Studies https://jenanesbitt.com/CREATIVE-DIRECTION-CASE-STUDY Mon, 30 Apr 2018 02:54:40 +0000 Jena Nesbitt https://jenanesbitt.com/CREATIVE-DIRECTION-CASE-STUDY Strategy &amp; Creative Direction Case Study : Trend Forecasting for Kroger The following case study details the process I developed and implemented during my four years working with Kroger. I was a member of their in-house creative agency, also known as the Trend &amp; Product Development Department, located in SE Portland, Oregon. <img width="3358" height="2400" width_o="3358" height_o="2400" data-src="https://freight.cargo.site/t/original/i/934f1e0969f7c5dc30bfc145718267298e59af7c1a7256c1a369e260ceb57822/PROCESSHEADER.png" data-mid="15638214" border="0" src="https://freight.cargo.site/w/1000/i/934f1e0969f7c5dc30bfc145718267298e59af7c1a7256c1a369e260ceb57822/PROCESSHEADER.png" /> What was my role? Associate Creative Director – Trend Forecasting Specialist How does trend forecasting apply to creative direction and strategy?&nbsp;Trend forecasts affect the business, brand, and marketing across all stages of the product life cycle. I strive to create consistency through a collaborative approach to creative direction, product development, and marketing campaigns. What are the goals &amp; outcomes of trend reporting?&nbsp;When done correctly, trend reports should be a high-level conceptual guide for every team across an enterprise and family of brands. These reports allow for the delivery of a cohesive message to the customer across all touchpoints in their brand experience. Who did I collaborate with?&nbsp;Apparel &amp; Home Division Managers, Creative Managers, Product Development Managers, Senior Art Director, Design &amp; Art Team, Freelance Artists &amp; Designers, Color Specialists, Packaging Design Team, Product Development Teams, Retail Buying Teams, Digital Marketing Team, Print &amp; Broadcast Advertising Teams. Who were the stakeholders affected by my work? Executives, Domestic Vendors, Overseas Manufacturers, Operations &amp; Logistics, Visual Merchandisers, E-Commerce &amp; Web Teams, Retail Sales Associates, and Customers. SEEING THE CONCEPTS The first step in my process was looking at cultural indicators that hint to emerging trends. I used a variety of resources, including social media, blogs, trade publications, magazines, marketing campaigns, products, retail design, and seasonal tradeshows. By focusing on recognizing patterns and reoccurring details, my ideas flowed together to create relevant connections. My research process took weeks and covered an expansive range of zeitgeist. Next, I began to synthesize and assemble images into a compelling story that could be used to guide the brand across all touchpoints. The images below are intended to give a visual overview of my research process. <img width="5108" height="2610" width_o="5108" height_o="2610" data-src="https://freight.cargo.site/t/original/i/b4caf93e63129d2fc6be3a91e582c3efb236cfab70289bf338946bf7f7612b08/RESEARCH.png" data-mid="15638216" border="0" src="https://freight.cargo.site/w/1000/i/b4caf93e63129d2fc6be3a91e582c3efb236cfab70289bf338946bf7f7612b08/RESEARCH.png" /> <img width="864" height="994" width_o="864" height_o="994" data-src="https://freight.cargo.site/t/original/i/3ea4f092a42828609da84c2f895a3fa162340f756b88edcd318623d06c4267e5/RESEARCH3.jpg" data-mid="15638218" border="0" src="https://freight.cargo.site/w/864/i/3ea4f092a42828609da84c2f895a3fa162340f756b88edcd318623d06c4267e5/RESEARCH3.jpg" /> <img width="3150" height="2390" width_o="3150" height_o="2390" data-src="https://freight.cargo.site/t/original/i/5ac2bfe665641572ad52e22715cf5ea333c147f3ca644eae358913f77fda5787/COLORRESEARCH.jpg" data-mid="15638204" border="0" src="https://freight.cargo.site/w/1000/i/5ac2bfe665641572ad52e22715cf5ea333c147f3ca644eae358913f77fda5787/COLORRESEARCH.jpg" /> <img width="4334" height="2342" width_o="4334" height_o="2342" data-src="https://freight.cargo.site/t/original/i/2bb9796b955d656ba13796d2dc42e36acfc57e4b4f711d03713225dd1e8a59f1/SORTING_IMAGES.png" data-mid="15638223" border="0" src="https://freight.cargo.site/w/1000/i/2bb9796b955d656ba13796d2dc42e36acfc57e4b4f711d03713225dd1e8a59f1/SORTING_IMAGES.png" /> EVOLVING THE DESIGN &amp; LAYOUT I found that concepts are often compiled through a chaotic shuffle. After many iterations, I reached the clarity of the message and curated visuals to match. My vision is refined dozens of times to ensure that each section of the report tells a complete story without detracting from other product categories. &nbsp;The images below show the beginning stages of designing the SS2019 Trend Reports. <img width="1255" height="273" width_o="1255" height_o="273" data-src="https://freight.cargo.site/t/original/i/6a6e9c4ee40434c06ffba07809d4c3a3f149129baf2c56401226cde8425e6b7d/16.06.11_tCR_small-5.jpg" data-mid="15679326" border="0" src="https://freight.cargo.site/w/1000/i/6a6e9c4ee40434c06ffba07809d4c3a3f149129baf2c56401226cde8425e6b7d/16.06.11_tCR_small-5.jpg" /> <img width="3800" height="2244" width_o="3800" height_o="2244" data-src="https://freight.cargo.site/t/original/i/8b9d779a09ad8895f62d1af6fe8c5a799326cfd59f174c026873e984d841aed8/Screen-Shot-2018-04-30-at-6.10.32-PM.png" data-mid="15642766" border="0" src="https://freight.cargo.site/w/1000/i/8b9d779a09ad8895f62d1af6fe8c5a799326cfd59f174c026873e984d841aed8/Screen-Shot-2018-04-30-at-6.10.32-PM.png" /> <img width="3674" height="1936" width_o="3674" height_o="1936" data-src="https://freight.cargo.site/t/original/i/4c2f676913823fb7078a75fb507d2a0fe2a34f13084073d85c6a9827573f1b7a/Screen-Shot-2018-04-30-at-6.13.00-PM.png" data-mid="15642764" border="0" src="https://freight.cargo.site/w/1000/i/4c2f676913823fb7078a75fb507d2a0fe2a34f13084073d85c6a9827573f1b7a/Screen-Shot-2018-04-30-at-6.13.00-PM.png" /> <img width="2098" height="2520" width_o="2098" height_o="2520" data-src="https://freight.cargo.site/t/original/i/14e228f7e9e3eee6e1235aa3143db21e9744a7827e1e40530f2421ada83b2a4b/Screen-Shot-2018-04-30-at-6.13.41-PM.png" data-mid="15642763" border="0" src="https://freight.cargo.site/w/1000/i/14e228f7e9e3eee6e1235aa3143db21e9744a7827e1e40530f2421ada83b2a4b/Screen-Shot-2018-04-30-at-6.13.41-PM.png" /> <img width="4225" height="2338" width_o="4225" height_o="2338" data-src="https://freight.cargo.site/t/original/i/c4e820cdbdc41dd73ab9230f3c14c945aef1206f4f8f1ed04ef20dee992ab723/LAYOUT.png" data-mid="15638703" border="0" src="https://freight.cargo.site/w/1000/i/c4e820cdbdc41dd73ab9230f3c14c945aef1206f4f8f1ed04ef20dee992ab723/LAYOUT.png" /> PRESENTATION &amp; CREATIVE DIRECTION Bi-annually, I showed new concepts to key stakeholders across all departments and divisions. My goal was always gaining the buy-in of every team involved; I did this by facilitating many meetings and discussions to determine future product assortments. Our decisions were made by studying the last year’s successes while finding ways to develop fresh deliveries of colors, materials, and aesthetics. The images below show covers of the FW2017&nbsp;&amp; SS2018&nbsp;Ready-to-Wear Trend Reports. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0e32327b70dfb5198bf2732e6bd896ee26ab87155598c1ff8b5eb5542010db39/IMG_3710.JPG" data-mid="15639801" border="0" src="https://freight.cargo.site/w/1000/i/0e32327b70dfb5198bf2732e6bd896ee26ab87155598c1ff8b5eb5542010db39/IMG_3710.JPG" /> <img width="4197" height="3531" width_o="4197" height_o="3531" data-src="https://freight.cargo.site/t/original/i/4dbfe785ec7ebbb647e8ba03578ec0d41305f4fefb383bf5d6a4587d8efb83f0/MEETINGROOM.jpg" data-mid="15638212" border="0" src="https://freight.cargo.site/w/1000/i/4dbfe785ec7ebbb647e8ba03578ec0d41305f4fefb383bf5d6a4587d8efb83f0/MEETINGROOM.jpg" /> <img width="2393" height="2272" width_o="2393" height_o="2272" data-src="https://freight.cargo.site/t/original/i/807a2c8428fd59706d44de8dd810d08b683627f6951eb68a22a36e2d073a12e0/PREPRINT.jpg" data-mid="15638213" border="0" src="https://freight.cargo.site/w/1000/i/807a2c8428fd59706d44de8dd810d08b683627f6951eb68a22a36e2d073a12e0/PREPRINT.jpg" /> PRODUCT DEVELOPMENT&nbsp; Our collective goal was to focus on design and functionality for a mass-market price while relying on trend-right color, surface decoration, and attractive materials to appeal to consumers. We worked to distill the concepts into products, which takes the work of hundreds of people, including product developers, surface designers, art directors, manufacturers, and buyers. The images below show development of &nbsp;FW2017 Women’s Sleepwear, FW2017 Young Men’s Apparel, and SS2018 HyperTropical Interiors&nbsp;collections. <img width="3817" height="2821" width_o="3817" height_o="2821" data-src="https://freight.cargo.site/t/original/i/e599b7f93a08d88734b828fefd9d427cbd6064ae6af1c52a9b5ba00fb8a131c6/DESIGNDEVELOPMENT.jpg" data-mid="15638205" border="0" src="https://freight.cargo.site/w/1000/i/e599b7f93a08d88734b828fefd9d427cbd6064ae6af1c52a9b5ba00fb8a131c6/DESIGNDEVELOPMENT.jpg" /> <img width="2277" height="2900" width_o="2277" height_o="2900" data-src="https://freight.cargo.site/t/original/i/96bd48d32dff8104e0292159824e051d6474d1c9832e4b9dfba6923800b2fcd8/DEVELOPMENTNOTES.jpg" data-mid="15638206" border="0" src="https://freight.cargo.site/w/1000/i/96bd48d32dff8104e0292159824e051d6474d1c9832e4b9dfba6923800b2fcd8/DEVELOPMENTNOTES.jpg" /> <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/04d157cf9c45c873f4aae7756017f9a5f540b4a46146dd2e329f4219e0cc66ac/bowl-1504422_960_720.jpg" data-mid="15678561" border="0" src="https://freight.cargo.site/w/960/i/04d157cf9c45c873f4aae7756017f9a5f540b4a46146dd2e329f4219e0cc66ac/bowl-1504422_960_720.jpg" /> VISUAL MERCHANDISING Our team spends about 18-months in development before thousands of new products begin to arrive in retail stores. The trend reports are then used to aid in the assortment, allocation, visual merchandising, and retail design, which gives the customer a holistic brand experience when shopping. &nbsp;This strategy influences each touchpoint, and my creative influence is seen from the product design to the point-of-sale signs. The images below show in-store displays of FW2017 Back-to Campus and merchandising inspiration for the SS2018 Coastal &amp; SS2018 HyperTropical Outdoor Living collections. <img width="3071" height="1887" width_o="3071" height_o="1887" data-src="https://freight.cargo.site/t/original/i/642d89fa95f7809bc413226b2a333abda9242067623a52a0bf77a92c89cb2760/BTSDISPLAY.jpg" data-mid="15638200" border="0" src="https://freight.cargo.site/w/1000/i/642d89fa95f7809bc413226b2a333abda9242067623a52a0bf77a92c89cb2760/BTSDISPLAY.jpg" /> <img width="720" height="1049" width_o="720" height_o="1049" data-src="https://freight.cargo.site/t/original/i/729110103dde22223099d98c4312294fa1c270b478dc177f5e2c761503f93546/BTSDISHDISPLAY.jpg" data-mid="15638199" border="0" src="https://freight.cargo.site/w/720/i/729110103dde22223099d98c4312294fa1c270b478dc177f5e2c761503f93546/BTSDISHDISPLAY.jpg" /> <img width="2289" height="3264" width_o="2289" height_o="3264" data-src="https://freight.cargo.site/t/original/i/bcce6bff1ae323aa3679105ac3e2a72c567d1cdcc09c9004121641810105cbed/BTSBED1.jpg" data-mid="15638196" border="0" src="https://freight.cargo.site/w/1000/i/bcce6bff1ae323aa3679105ac3e2a72c567d1cdcc09c9004121641810105cbed/BTSBED1.jpg" /> <img width="1822" height="2116" width_o="1822" height_o="2116" data-src="https://freight.cargo.site/t/original/i/8757e2b41b49763fd6fcff144444cbebb2b747ad47f2b4bd9bba5c84a36d1853/BTSDISPLAY2.jpg" data-mid="15638201" border="0" src="https://freight.cargo.site/w/1000/i/8757e2b41b49763fd6fcff144444cbebb2b747ad47f2b4bd9bba5c84a36d1853/BTSDISPLAY2.jpg" /> <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/4394ec113e0eb22edc9473349da6cf2b95b7f54dcd7d92987229142261c30887/BTSBED2.jpg" data-mid="15638197" border="0" src="https://freight.cargo.site/w/1000/i/4394ec113e0eb22edc9473349da6cf2b95b7f54dcd7d92987229142261c30887/BTSBED2.jpg" /> <img width="1442" height="2490" width_o="1442" height_o="2490" data-src="https://freight.cargo.site/t/original/i/d43a3edfbdc8f8bd4c3c1cb9e8e1dadec4f71e3533882256a5c9122538fefd27/HypterTropical-ODL-Tabletop.jpeg" data-mid="15871139" border="0" src="https://freight.cargo.site/w/1000/i/d43a3edfbdc8f8bd4c3c1cb9e8e1dadec4f71e3533882256a5c9122538fefd27/HypterTropical-ODL-Tabletop.jpeg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/19cc5505b613f87a5d56e38a0b25aee7aa3281c6d00b7b85a2b017ea1f4a425a/SS18-ODL-TROPCIAL-TREND-PRINT-10.25.16-13-57.jpeg" data-mid="15871150" border="0" src="https://freight.cargo.site/w/1000/i/19cc5505b613f87a5d56e38a0b25aee7aa3281c6d00b7b85a2b017ea1f4a425a/SS18-ODL-TROPCIAL-TREND-PRINT-10.25.16-13-57.jpeg" /> <img width="1454" height="2506" width_o="1454" height_o="2506" data-src="https://freight.cargo.site/t/original/i/f0f7e66cefdb96f544e9d4aa765cb2600517f5c10687c78e93cde8ddcadf31c1/Coastal-ODL-Tabletop.jpg" data-mid="15871137" border="0" src="https://freight.cargo.site/w/1000/i/f0f7e66cefdb96f544e9d4aa765cb2600517f5c10687c78e93cde8ddcadf31c1/Coastal-ODL-Tabletop.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/716a48de67628c3028bade58177656cbc759b1a02ea7af54161c430c5e6574c4/SS18-ODL-RUSTIC-TREND-PRINT-10.25.16-22-42.jpeg" data-mid="15871143" border="0" src="https://freight.cargo.site/w/1000/i/716a48de67628c3028bade58177656cbc759b1a02ea7af54161c430c5e6574c4/SS18-ODL-RUSTIC-TREND-PRINT-10.25.16-22-42.jpeg" /> ADVERTISING &amp; MARKETING Finally, I develop new iterations of the trend reports specifically for marketing campaigns. They focus on details like key items, colors, and messaging, which is used on content across all digital, print, and broadcast advertising touchpoints.&nbsp;Images below show creative direction and execution of social media campaigns for SS2018 Easter, FW2017 Holiday &amp; FW2017 Halloween. &nbsp; <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ed544ab858d8a8579f46f8ed066b436276625760d746938013e787b014500419/Slide08.jpg" data-mid="15638220" border="0" src="https://freight.cargo.site/w/1000/i/ed544ab858d8a8579f46f8ed066b436276625760d746938013e787b014500419/Slide08.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c31007d9197c6c9959adee97ebf796db874f948bf6819bae59b5092c382cb1d4/Slide07.jpg" data-mid="15638219" border="0" src="https://freight.cargo.site/w/1000/i/c31007d9197c6c9959adee97ebf796db874f948bf6819bae59b5092c382cb1d4/Slide07.jpg" /> <img width="2194" height="2383" width_o="2194" height_o="2383" data-src="https://freight.cargo.site/t/original/i/1ab2a16fbae91b03f11f4bac7b0a7056eb4c1162314969e1b562a8d5621cef1f/EASTERINSTAGRAM.png" data-mid="15638207" border="0" src="https://freight.cargo.site/w/1000/i/1ab2a16fbae91b03f11f4bac7b0a7056eb4c1162314969e1b562a8d5621cef1f/EASTERINSTAGRAM.png" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cf90a6703d624a860aafc0ff1b2262fd7e702283d4bb13081ea37fa08b7fcc48/Slide11.jpg" data-mid="15638221" border="0" src="https://freight.cargo.site/w/1000/i/cf90a6703d624a860aafc0ff1b2262fd7e702283d4bb13081ea37fa08b7fcc48/Slide11.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6f8cd43f353e5c8f04feb880eea6684104fb2eba026a99b6e02739a8aaa7fb69/Slide16.jpg" data-mid="15638222" border="0" src="https://freight.cargo.site/w/1000/i/6f8cd43f353e5c8f04feb880eea6684104fb2eba026a99b6e02739a8aaa7fb69/Slide16.jpg" /> <img width="2194" height="2470" width_o="2194" height_o="2470" data-src="https://freight.cargo.site/t/original/i/4b627425601e0c1aa784aaef9861b49ae2e6632d23af0b5339b5182313adf0af/P12INSTAGRAM.png" data-mid="15638469" border="0" src="https://freight.cargo.site/w/1000/i/4b627425601e0c1aa784aaef9861b49ae2e6632d23af0b5339b5182313adf0af/P12INSTAGRAM.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e7cb16897e9ae565ffcacdcec8bd54b605a10f81fd71092a7043e6461c6c2935/Slide11-2.jpg" data-mid="15640046" border="0" src="https://freight.cargo.site/w/1000/i/e7cb16897e9ae565ffcacdcec8bd54b605a10f81fd71092a7043e6461c6c2935/Slide11-2.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/833c5ba806668ca93079dca17e98ce2ac38699ac80bfd593b3c5ecafb6cb3f60/Slide08-2.jpg" data-mid="15640047" border="0" src="https://freight.cargo.site/w/1000/i/833c5ba806668ca93079dca17e98ce2ac38699ac80bfd593b3c5ecafb6cb3f60/Slide08-2.jpg" /> <img width="2180" height="2508" width_o="2180" height_o="2508" data-src="https://freight.cargo.site/t/original/i/61928a26598bebfd8f7043fced36de4f2c0e113ceba4186ccb2c076e19c09898/HALLOWEENINSTAGRAM.png" data-mid="15640045" border="0" src="https://freight.cargo.site/w/1000/i/61928a26598bebfd8f7043fced36de4f2c0e113ceba4186ccb2c076e19c09898/HALLOWEENINSTAGRAM.png" /> SEE MORE TREND REPORTS &gt; My trend forecasting reports cover the following categories: Apparel: Ready-to-Wear, Juniors, Menswear, Young Menswear, Girls, Boys, Women Activewear, Women Sleepwear, Men Activewear &amp; Men SleepwearInteriors: Furniture, Lighting, Bath, Bedding, Soft Décor, Tabletop, Entertaining Tabletop, Barware, Children’s Décor, Figurines, Hard Décor, Home storage, Office storage, Kitchen Textiles, Cookware, Bakeware &amp; Kitchen GadgetsInterior Novelty &amp; Seasonal: Valentine’s Day, Easter, Mother’s Day, Father’s Day, Fourth of July, Back-to-School/Campus, Halloween, Harvest, &amp; HolidayOutdoor Living: Outdoor Furniture, Outdoor Lighting, Outdoor Tabletop, Planters, Garden, Live Foliage, Outdoor Soft Décor, Outdoor Lawn Décor, Outdoor Bar, Swimming Accessories &amp; Yard Games https://jenanesbitt.com/GRAPHIC-DESIGN-CASE-STUDY Tue, 01 May 2018 23:20:34 +0000 Jena Nesbitt https://jenanesbitt.com/GRAPHIC-DESIGN-CASE-STUDY Digital Marketing Campaign Case Study : KBOO Community Radio Spring 2018 Membership Drive The following case study details my process in creating the Spring 2018 Membership Drive digital marketing campaign celebrating the 50th anniversary of KBOO Community Radio in Portland, OR.&nbsp; <img width="3417" height="1292" width_o="3417" height_o="1292" data-src="https://freight.cargo.site/t/original/i/e243f0926e562ff8ef24d9db806d7a495683a9034ca40fabe61f814aacbf109e/FACEBOOK-COVER---B-820X310.png" data-mid="15695046" border="0" src="https://freight.cargo.site/w/1000/i/e243f0926e562ff8ef24d9db806d7a495683a9034ca40fabe61f814aacbf109e/FACEBOOK-COVER---B-820X310.png" /> What was my role? Graphic Designer &amp; Digital Marketer How did I decide my creative direction and strategy?&nbsp;I was inspired by the vast archive that KBOO had recently put on display at the Oregon Historical Society. When I started the project, I combed through the digitized archive to curate my vision from thousands of ephemeral images. What are the goals &amp; outcomes of this digital campaign?&nbsp;This campaign ran for two weeks to support KBOO's Spring 2018 membership drive, a bi-annual event aimed at raising over $100k and adding new members to the organization. The graphics supported a specific mission of utilizing the archives while also attracting new listeners between the ages of 25 and 35. Who did I collaborate with? Development Director &amp; Web / New Media Coordinator Who were the stakeholders affected by my work? KBOO Board, Volunteers, Employees, Listeners, and Greater-Portland Community FINDING THE MESSAGE We focused on the message, "Make History. Support KBOO." from the beginning and then drew on the more profound meaning from there. I directly collaborated with the Development Director to hone messaging that would appeal to the Millenial listener while inspiring older generations to help fund media makers of the future. &nbsp;The image below shows some of the brainstorming sessions for the campaign. <img width="3969" height="2258" width_o="3969" height_o="2258" data-src="https://freight.cargo.site/t/original/i/82e08272963e7418e242f56843d9bbedd54e93188e374fba1d0481b05285b6bb/IMG_8249.JPG" data-mid="15695704" border="0" src="https://freight.cargo.site/w/1000/i/82e08272963e7418e242f56843d9bbedd54e93188e374fba1d0481b05285b6bb/IMG_8249.JPG" /> ARCHIVAL INSPIRATION It was my privilege to spend an afternoon digging through the digital archive compiled of KBOO ephemera from the last 50 years. I was instantly attracted to a beautiful pen drawing of the iconic St. John's Bridge and started conceptualizing from there. <img width="3594" height="2704" width_o="3594" height_o="2704" data-src="https://freight.cargo.site/t/original/i/788bf08093b303956aa604ec953124b917fd3f0f02797da04a92dffef20fa0db/KBOO-IG-INSPO5.jpg" data-mid="15694688" border="0" src="https://freight.cargo.site/w/1000/i/788bf08093b303956aa604ec953124b917fd3f0f02797da04a92dffef20fa0db/KBOO-IG-INSPO5.jpg" /> <img width="1092" height="2559" width_o="1092" height_o="2559" data-src="https://freight.cargo.site/t/original/i/5601a05e4befe5df40673552280f0ba30469a6d86177985ec9d0f2b4197c3dbd/KBOO-IG-INSPO6.jpg" data-mid="15694689" border="0" src="https://freight.cargo.site/w/1000/i/5601a05e4befe5df40673552280f0ba30469a6d86177985ec9d0f2b4197c3dbd/KBOO-IG-INSPO6.jpg" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/cf7d4e6b28317c3fdcb1dd23ba5151b3c57f04a05500822922f395443009fad3/KBOO-IG-INSPO1.jpg" data-mid="15694684" border="0" src="https://freight.cargo.site/w/1000/i/cf7d4e6b28317c3fdcb1dd23ba5151b3c57f04a05500822922f395443009fad3/KBOO-IG-INSPO1.jpg" /> <img width="2559" height="4201" width_o="2559" height_o="4201" data-src="https://freight.cargo.site/t/original/i/a10766683ab20df4d39efa5d0edff2f5a6453038603467820fe55e114fd04a06/KBOO-IG-INSPO2.jpg" data-mid="15694685" border="0" src="https://freight.cargo.site/w/1000/i/a10766683ab20df4d39efa5d0edff2f5a6453038603467820fe55e114fd04a06/KBOO-IG-INSPO2.jpg" /> <img width="2945" height="2063" width_o="2945" height_o="2063" data-src="https://freight.cargo.site/t/original/i/6b971e8e95737768e32fd1a822f688566a3667301640d5ddf09895380620375d/KBOO-IG-INSPO15.jpg" data-mid="15694697" border="0" src="https://freight.cargo.site/w/1000/i/6b971e8e95737768e32fd1a822f688566a3667301640d5ddf09895380620375d/KBOO-IG-INSPO15.jpg" /> <img width="1882" height="2850" width_o="1882" height_o="2850" data-src="https://freight.cargo.site/t/original/i/91944b908630ff9441ba916e57af2861de0774c1587ab50243bc13f2748f9aa1/KBOO-IG-INSPO3.jpg" data-mid="15694686" border="0" src="https://freight.cargo.site/w/1000/i/91944b908630ff9441ba916e57af2861de0774c1587ab50243bc13f2748f9aa1/KBOO-IG-INSPO3.jpg" /> <img width="1466" height="2272" width_o="1466" height_o="2272" data-src="https://freight.cargo.site/t/original/i/ef09bd6f689483ccf4e28412566150e29fe92810579c98d879f862692aecd1c6/KBOO-IG-INSPO7.jpg" data-mid="15694691" border="0" src="https://freight.cargo.site/w/1000/i/ef09bd6f689483ccf4e28412566150e29fe92810579c98d879f862692aecd1c6/KBOO-IG-INSPO7.jpg" /> <img width="1438" height="2214" width_o="1438" height_o="2214" data-src="https://freight.cargo.site/t/original/i/c135874c41c9c224d1eb6fc3681c600770797571abc74ffb1ca59dfefe5cde93/KBOO-IG-INSPO9.jpg" data-mid="15694692" border="0" src="https://freight.cargo.site/w/1000/i/c135874c41c9c224d1eb6fc3681c600770797571abc74ffb1ca59dfefe5cde93/KBOO-IG-INSPO9.jpg" /> RAPID VISUALIZATION&nbsp; After looking more closely at the monthly program guides from the early 1970s, I decided to play with pairing flat graphics with a subtle halftone background. I then updated KBOO's current brand standards with softer pastel tones more akin to springtime. <img width="4552" height="2272" width_o="4552" height_o="2272" data-src="https://freight.cargo.site/t/original/i/d516d385ce23f242276f6d8ada646e3816214852ac28d03180548767e48e3b01/Screen-Shot-2018-05-01-at-5.16.40-PM.png" data-mid="15696121" border="0" src="https://freight.cargo.site/w/1000/i/d516d385ce23f242276f6d8ada646e3816214852ac28d03180548767e48e3b01/Screen-Shot-2018-05-01-at-5.16.40-PM.png" /> DESIGN DEVELOPMENT&nbsp; From there, the ideas began to flow, I took a little time to play with the typography on paper, then moved into digitally illustrating the bridge. I found the halftone background nicely alluded to springtime in Portland through sunny yellow and misty grey colors. <img width="2537" height="1412" width_o="2537" height_o="1412" data-src="https://freight.cargo.site/t/original/i/c0bed5e04025a2545064bfb49958d8f69ea90e0c5b46afc88c4bc18d1fba49c2/KBOOStJohnsBridge.jpg" data-mid="15696578" border="0" src="https://freight.cargo.site/w/1000/i/c0bed5e04025a2545064bfb49958d8f69ea90e0c5b46afc88c4bc18d1fba49c2/KBOOStJohnsBridge.jpg" /> <img width="1392" height="1314" width_o="1392" height_o="1314" data-src="https://freight.cargo.site/t/original/i/f13d64695e7aca22f4d1db855765114eafcddd7b12cc1fccdd3790cb9f8850ec/Screen-Shot-2018-05-01-at-5.24.51-PM.png" data-mid="15696580" border="0" src="https://freight.cargo.site/w/1000/i/f13d64695e7aca22f4d1db855765114eafcddd7b12cc1fccdd3790cb9f8850ec/Screen-Shot-2018-05-01-at-5.24.51-PM.png" /> <img width="4354" height="1992" width_o="4354" height_o="1992" data-src="https://freight.cargo.site/t/original/i/fcae78a3749098e18203d1bed9ad7c9804819aa4479f071f024506dc8c4f3c14/Screen-Shot-2018-05-01-at-5.30.18-PM.png" data-mid="15696744" border="0" src="https://freight.cargo.site/w/1000/i/fcae78a3749098e18203d1bed9ad7c9804819aa4479f071f024506dc8c4f3c14/Screen-Shot-2018-05-01-at-5.30.18-PM.png" /> IMPLEMENTED ASSETS I was delighted with the outcome of this project as I felt it kept in-line with the eclectic nature of community radio while celebrating an archive of vibrant visuals. The assets I created were used on Twitter, Facebook, Instagram, KBOO.fm, and the KBOO iOS / Android apps. <img width="1992" height="1020" width_o="1992" height_o="1020" data-src="https://freight.cargo.site/t/original/i/ff09abf9e8832e4e1946fcea97d6ad2fcb440b4a3cf936c849259ff319998aa1/Screen-Shot-2018-05-01-at-4.29.45-PM.png" data-mid="15694966" border="0" src="https://freight.cargo.site/w/1000/i/ff09abf9e8832e4e1946fcea97d6ad2fcb440b4a3cf936c849259ff319998aa1/Screen-Shot-2018-05-01-at-4.29.45-PM.png" /> <img width="2020" height="3986" width_o="2020" height_o="3986" data-src="https://freight.cargo.site/t/original/i/5369736dbe0e8afdebfa2ba5289190993d192e28c224961396dbcb4946823f06/KBOO-IG-MOCK-UP.jpg" data-mid="15696230" border="0" src="https://freight.cargo.site/w/1000/i/5369736dbe0e8afdebfa2ba5289190993d192e28c224961396dbcb4946823f06/KBOO-IG-MOCK-UP.jpg" /> <img width="2122" height="2414" width_o="2122" height_o="2414" data-src="https://freight.cargo.site/t/original/i/6ce715ff734554309c1bbc88f0758520ffcda6bc9c4bb041ba1852ed54ae62e5/Screen-Shot-2018-05-01-at-4.27.18-PM.png" data-mid="15694965" border="0" src="https://freight.cargo.site/w/1000/i/6ce715ff734554309c1bbc88f0758520ffcda6bc9c4bb041ba1852ed54ae62e5/Screen-Shot-2018-05-01-at-4.27.18-PM.png" /> &nbsp; SEE MORE DESIGN PROJECTS &gt; I started playing with graphic design in 2001, when I got my first copy of Photoshop. I learned how to paint using the computer and made lots of terrible graphics for my LiveJournal. In college, I studied fashion, which allowed me to learn about design, illustration, &nbsp;creativity from a product-based standpoint. I never dreamed of running my own fashion label. Instead, I chose to apply my skills to a variety of creative projects across many industries. https://jenanesbitt.com/COMMUNITY-ORGANIZING-CASE-STUDY Wed, 02 May 2018 00:36:54 +0000 Jena Nesbitt https://jenanesbitt.com/COMMUNITY-ORGANIZING-CASE-STUDY Community Organizing Case Study : The Creative Roundtable The following case study details my experience co-founding The Creative Roundtable community in Portland, OR.&nbsp; <img width="1540" height="1027" width_o="1540" height_o="1027" data-src="https://freight.cargo.site/t/original/i/f3301e7c3103cb58aef67b3e8667cdac0a6b1ba9a34cfbe50342cbe01ee03c32/16.06.18_tCR_small-7.jpg" data-mid="15703099" border="0" src="https://freight.cargo.site/w/1000/i/f3301e7c3103cb58aef67b3e8667cdac0a6b1ba9a34cfbe50342cbe01ee03c32/16.06.18_tCR_small-7.jpg" /> What was my role? Co-Founder How did I decide to start this business? The Creative Roundtable was founded to help bring together isloted artists, makers, and freelancers craving connection and community.&nbsp; What are the goals &amp; outcomes of this business?&nbsp;We wanted to help our peers overcome the numerous obstacles faced by creative professionals as they tried to navigate their careers. Since 2014, we have faciliated over 250 weekly accountability meetings, and connected over 6,000 members through 60 consecutive monthly meetups.&nbsp; Who did I collaborate with? My co-founder,&nbsp;Jehn Glynn, and our mentor, Mark Grimes. Who were the stakeholders affected by my work? Paid members of the weekly accountability meeting, Free members of Meetup group, NedSpace Co-working Office Members, and Greater Portland creative community.&nbsp; BUILDING A COMMUNITY We approached building The Creative Roundtable with a mission of support and guidance for creative entrepreneurs. First, we dedicated ourselves to a private meeting every Wednesday morning with a small group of members. Our hour-long sessions are focused on peer mentorship by encouraging everyone to ask for help, celebrate their accomplishments, and be held accountable to their goals. Next, we began hosting monthly public events with a vision of connecting the community through an inclusive evening of casual networking. <img width="3264" height="1589" width_o="3264" height_o="1589" data-src="https://freight.cargo.site/t/original/i/a563de32d98ed24bc092311b9ec6786e426867b4dc8c2528a9e999ed2dd63573/IMG_6310.JPG" data-mid="15703347" border="0" src="https://freight.cargo.site/w/1000/i/a563de32d98ed24bc092311b9ec6786e426867b4dc8c2528a9e999ed2dd63573/IMG_6310.JPG" /> FINDING PARTNERS We were lucky to find a great partner in NedSpace from the founding days of The Creative Roundtable. The support of other local businesses has made it possible for us to feed our members for free and award fun prizes at our unique community events. <img width="1954" height="2682" width_o="1954" height_o="2682" data-src="https://freight.cargo.site/t/original/i/0dfca2c7dad696da6a40d4a18acf3bd470957af0b8f815161c1e1b985c76e70b/IMG_6964.JPG" data-mid="15703309" border="0" src="https://freight.cargo.site/w/1000/i/0dfca2c7dad696da6a40d4a18acf3bd470957af0b8f815161c1e1b985c76e70b/IMG_6964.JPG" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98e8285d5f0868896ea9b1aeb10fb0fb7dab4214701aefc5026c8359c52e3f3d/TheCreativeRoundtable_ScavengerHuntGraphic.png" data-mid="15703104" border="0" src="https://freight.cargo.site/w/1000/i/98e8285d5f0868896ea9b1aeb10fb0fb7dab4214701aefc5026c8359c52e3f3d/TheCreativeRoundtable_ScavengerHuntGraphic.png" /> DEVELOPING RESOURCES We have a knack for teaching others and have spent countless hours designing and re-designing resources for our members. Our workbooks and brainstorm tools have been tested by hundreds of creatives. We pride ourselves in consistently updating our resources to serve the needs of our community better, some of the topics our tools explore include how to stay accountable, find their marketing voice, and overcome other obstacles. <img width="1540" height="1027" width_o="1540" height_o="1027" data-src="https://freight.cargo.site/t/original/i/0309befcf4dbbcd165a1ee373b6a91d99bd23fd7e2e8e22a6482fe7e124ba47b/16.02.20_tCR_small-26.jpg" data-mid="15703102" border="0" src="https://freight.cargo.site/w/1000/i/0309befcf4dbbcd165a1ee373b6a91d99bd23fd7e2e8e22a6482fe7e124ba47b/16.02.20_tCR_small-26.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/4e78d04d6bcee36ec36a760dba837de7d6a383727efe59b49a13b3f6bb95f6b8/TheCreativeRoundtable_MakeItHappen_Workbook_April2016.jpg" data-mid="15764914" border="0" src="https://freight.cargo.site/w/1000/i/4e78d04d6bcee36ec36a760dba837de7d6a383727efe59b49a13b3f6bb95f6b8/TheCreativeRoundtable_MakeItHappen_Workbook_April2016.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/0b69cc2d4eb8c5e7e7069af92dc03f17af8eec2849323f9cbfac1b798b00d0bf/TheCreativeRoundtable_QuestionLadder_Worksheet.jpg" data-mid="15764913" border="0" src="https://freight.cargo.site/w/1000/i/0b69cc2d4eb8c5e7e7069af92dc03f17af8eec2849323f9cbfac1b798b00d0bf/TheCreativeRoundtable_QuestionLadder_Worksheet.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d9afd55867756da09ecd9685c9b0f24b38a9fb0ad2662a7affb84e4c339d2d1a/TheCreativeRoundtable_WhiteboardWorksheet_GSD.jpg" data-mid="15764915" border="0" src="https://freight.cargo.site/w/1000/i/d9afd55867756da09ecd9685c9b0f24b38a9fb0ad2662a7affb84e4c339d2d1a/TheCreativeRoundtable_WhiteboardWorksheet_GSD.jpg" /> CONNECTING PEOPLE The Creative Roundtable brings together a diversity of visionaries and fascinating people from all walks of life. The connections forged at our weekly meetings and monthly events have to lead to business partnerships, career opportunities, new friendships, and endless inspiration. <img width="1540" height="578" width_o="1540" height_o="578" data-src="https://freight.cargo.site/t/original/i/2233086f26c20e1972c327bf350c98d459c1d1132d050936387443fa9757585f/16.02.27_tCR_small-9.jpg" data-mid="15703312" border="0" src="https://freight.cargo.site/w/1000/i/2233086f26c20e1972c327bf350c98d459c1d1132d050936387443fa9757585f/16.02.27_tCR_small-9.jpg" /> <img width="2448" height="1795" width_o="2448" height_o="1795" data-src="https://freight.cargo.site/t/original/i/8bbd1cbd87a74b25ac4f05e50816f6134f6ffc41d51a8a9a1f4b44d8f60ce4e2/IMG_2588.JPG" data-mid="15703311" border="0" src="https://freight.cargo.site/w/1000/i/8bbd1cbd87a74b25ac4f05e50816f6134f6ffc41d51a8a9a1f4b44d8f60ce4e2/IMG_2588.JPG" /> <img width="1582" height="2366" width_o="1582" height_o="2366" data-src="https://freight.cargo.site/t/original/i/6764f3e16381b22ffefa856cd741c266febcf53177fb301a67b54e88416989d5/IMG_5161.JPG" data-mid="15703308" border="0" src="https://freight.cargo.site/w/1000/i/6764f3e16381b22ffefa856cd741c266febcf53177fb301a67b54e88416989d5/IMG_5161.JPG" /> SEE MORE COMMUNITY WORK &gt; I’ve started dozens of organizations throughout my life. In 4th grade, I used my first PC to print a school newspaper that I sold for a quarter to my peers on the playground. In high school, I was the president of the debate team, acting in community theater, and hanging out at concerts in the local music scene. In college, I organized an “Art Social,” where I showed the work of 30+ emerging artists, including Michael Donovan, Emmy Star Brown, and Brett Manning. My most recent community endeavor is a radio show called The Tape Escape, making use of the found cassette mixtapes I’ve collected since 2000. https://jenanesbitt.com/ENTREPRENEURSHIP-CASE-STUDY Wed, 02 May 2018 01:08:08 +0000 Jena Nesbitt https://jenanesbitt.com/ENTREPRENEURSHIP-CASE-STUDY Education Case Study : Entrepreneurship at The Art Institute of Portland The following case study details my experience restructuring the Entrepreneurship course to better educate the modern freelancer and creative startup founder. <img width="1316" height="809" width_o="1316" height_o="809" data-src="https://freight.cargo.site/t/original/i/add9317a85d8209a71a93af136f58d716c63b0dcd9766175807eb0048326f53d/16.04.16_tCR_small-23-2.jpg" data-mid="15766663" border="0" src="https://freight.cargo.site/w/1000/i/add9317a85d8209a71a93af136f58d716c63b0dcd9766175807eb0048326f53d/16.04.16_tCR_small-23-2.jpg" /> What was my role? Instructor &amp; Course Designer How did I structure this course?&nbsp;My first exposure to the startup scene was at an event called Portland Startup Weekend. I attended this event with the intent of finding new freelance clients by pitching a wild idea for frozen treats people could share with their dogs. Much to my surprise, I attracted a team of 10 people and won best customer validation and best product execution. I learned valuable lessons during that experience about gaining customer validation, creating a minimum viable product, and developing a sustainable business model. I took my inspiration from the event and reconfigured it into an 11-week college course for design and marketing students at The Art Institute of Portland. What are the goals &amp; outcomes of this course? This class teaches students how to identify opportunities, then find problem/solution fit, design a minimum viable product, put together a pitch deck, and write a compelling business model. I’ve been told by numerous students that this course is one of the most inspiring and beneficial they took while pursuing their degree. Several students have completed the class and moved on to pursue their business plans, some of which are still in operation today! Who did I collaborate with? Norton Young,&nbsp;Design Department Director Who were the stakeholders affected by my work? Students, Instructors &amp; Administrators at The Art Institute of Portland CRAFTING COURSEWORK This class was designed to engage students and empower them to think critically. All classes begin with a student-led discussion of current events in business, giving them the ability to debate the grey areas surrounding corporate success, ethics, and marketing. During the first 5-weeks of the course, students work in teams to create a minimum viable product and then pitch that concept to their classmates. The second part of the course is comprised of each student writing their own comprehensive business plan for any idea they can prove passes a feasibility test. <img width="2448" height="1839" width_o="2448" height_o="1839" data-src="https://freight.cargo.site/t/original/i/47f8d2b9031df508c724329ca5921c799e7bf8ac690ea61db91ef25fc3e4a013/IMG_2606.jpg" data-mid="15766036" border="0" src="https://freight.cargo.site/w/1000/i/47f8d2b9031df508c724329ca5921c799e7bf8ac690ea61db91ef25fc3e4a013/IMG_2606.jpg" /> IDENTIFYING RESOURCES I aim to give students access to resources that fuel their research and lead to more profound learnings. Students are introduced to news outlets, publications, books, websites, and podcasts that will spark their curiosity and entrepreneurial spirit. Instead of assigning frequent readings, I often mix it up with video and podcast based assignments that appeal to different learning styles <img width="4888" height="2564" width_o="4888" height_o="2564" data-src="https://freight.cargo.site/t/original/i/27c1da74f92cf67be4232017603a37c02505a530c1f6162807c45851aa45f034/Screen-Shot-2018-05-03-at-9.29.35-AM.png" data-mid="15807143" border="0" src="https://freight.cargo.site/w/1000/i/27c1da74f92cf67be4232017603a37c02505a530c1f6162807c45851aa45f034/Screen-Shot-2018-05-03-at-9.29.35-AM.png" /> FINDING PROBLEM/SOLUTION FIT I frequently remind my students that it is hard to solve a customer’s problem if it is based on an assumption. All projects require students to find customer validation for their business concept, leading them to create online surveys and conduct in-person interviews. We work through the process of how to write non-leading questions and perform proper market researching. I guide students to ensure they are identifying the appropriate solution and generating a correct minimum viable product. <img width="3264" height="1690" width_o="3264" height_o="1690" data-src="https://freight.cargo.site/t/original/i/466bcb55eeed08d30222abcb5c13c00460c69aa1da52ad9ee909308a7821379c/IMG_2996.jpg" data-mid="15766037" border="0" src="https://freight.cargo.site/w/1000/i/466bcb55eeed08d30222abcb5c13c00460c69aa1da52ad9ee909308a7821379c/IMG_2996.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/aeac725ba67653b7c654f8f8a0032afdc9d057e4f7ec10ea9b9a7089be784cd1/MVP_UVP_WorksheetA.jpg" data-mid="15766729" border="0" src="https://freight.cargo.site/w/1000/i/aeac725ba67653b7c654f8f8a0032afdc9d057e4f7ec10ea9b9a7089be784cd1/MVP_UVP_WorksheetA.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/694a0de7419772fd46784aef0707f3337b1a9e4738e69e1418c15ac63b8db590/MVP_UVP_WorksheetB.jpg" data-mid="15766728" border="0" src="https://freight.cargo.site/w/1000/i/694a0de7419772fd46784aef0707f3337b1a9e4738e69e1418c15ac63b8db590/MVP_UVP_WorksheetB.jpg" /> WRITING A BUSINESS PLAN Even I find writing a business plan daunting, but successful completion of this course requires every student to complete this task. Starting the plan begins with using a One-Page Business Model Canvas to identify the critical components needed to successfully execute a minimum viable product. We then spend 6-weeks developing the business plan to include a full breakeven budget and marketing strategy. <img width="1815" height="1272" width_o="1815" height_o="1272" data-src="https://freight.cargo.site/t/original/i/dfd3d1aa8fd902404d2a7bf362771502e9f43d193ce1b4dbd2d1b707f31010e4/16140001206_ae03d4a229_o.jpg" data-mid="15807215" border="0" src="https://freight.cargo.site/w/1000/i/dfd3d1aa8fd902404d2a7bf362771502e9f43d193ce1b4dbd2d1b707f31010e4/16140001206_ae03d4a229_o.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5f0ee6a05229f14297e8b6a751df3a703fa762ddae58fb6ef5b668d8cc58d918/IMG_0776.JPG" data-mid="15807218" border="0" src="https://freight.cargo.site/w/1000/i/5f0ee6a05229f14297e8b6a751df3a703fa762ddae58fb6ef5b668d8cc58d918/IMG_0776.JPG" /> <img width="3585" height="2434" width_o="3585" height_o="2434" data-src="https://freight.cargo.site/t/original/i/7536eff6a7ac4e828d7ca00028f1c1287873ecb731b05a335d9d372711eb49c4/IMG_0780.JPG" data-mid="15807524" border="0" src="https://freight.cargo.site/w/1000/i/7536eff6a7ac4e828d7ca00028f1c1287873ecb731b05a335d9d372711eb49c4/IMG_0780.JPG" /> PITCHING THE IDEA I feel presentation the art of pitching a business is significant for my students to learn. Everyone is required to present their work in front of peers and guests from the Portland business community. This experience allows students to speak about their process in conceptualizing the minimum viable product, gaining customer validation, and finding a functional business model. Pitches are followed by a short question and answer session, which allows giving feedback and clarifying any missing information <img width="5120" height="2350" width_o="5120" height_o="2350" data-src="https://freight.cargo.site/t/original/i/40ee5dea68a0df9a771d866262b8d36d3a69296de77e8cfa77ff02d368960017/Screen-Shot-2018-05-03-at-9.31.10-AM.png" data-mid="15807259" border="0" src="https://freight.cargo.site/w/1000/i/40ee5dea68a0df9a771d866262b8d36d3a69296de77e8cfa77ff02d368960017/Screen-Shot-2018-05-03-at-9.31.10-AM.png" /><img width="3264" height="1913" width_o="3264" height_o="1913" data-src="https://freight.cargo.site/t/original/i/5fe770bdffc4b360e2f4402af2a92e008aeedb82630365c02730d7793e6b2b88/IMG_3140.jpg" data-mid="15766038" border="0" src="https://freight.cargo.site/w/1000/i/5fe770bdffc4b360e2f4402af2a92e008aeedb82630365c02730d7793e6b2b88/IMG_3140.jpg" /> &nbsp; SEE MORE TEACHING WORK &gt; I’m a natural teacher who, before taking over my classroom, took roles in peer mentorship and tutoring. My free time is often spent reading, listening, and viewing information from a wide variety of sources. https://jenanesbitt.com/AI Thu, 20 Apr 2023 18:17:27 +0000 Jena Nesbitt https://jenanesbitt.com/AI AI Art Direction Case Study : Exploring the Unreal Artificial Intelligence (AI) is rapidly changing the way we approach design, particularly in the fashion and product design industries. By analyzing vast amounts of data and generating new concepts and designs, AI is helping designers to push the boundaries of what's possible and create more innovative, sustainable, and ethical products <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6a5beb5d835e8d6267ef9ac89162b4b358ac996bc5816c256b8caf048ddb5703/AI-Mood-Board-1-2048x1365.png" data-mid="176075089" border="0" src="https://freight.cargo.site/w/1000/i/6a5beb5d835e8d6267ef9ac89162b4b358ac996bc5816c256b8caf048ddb5703/AI-Mood-Board-1-2048x1365.png" /> What was my role? Art &amp; Concept Director How does Artificial Intelligence influence new ideas? AI image making is having a significant impact on design within the realms of product and fashion. By analyzing large amounts of data and generating new images and designs, AI is providing designers with new inspiration and insights that can inform and enhance their creative processes.&nbsp;For example, AI-generated images can provide new ideas for color palettes, textures, and patterns, as well as suggest new shapes and forms that might not have been considered before. Additionally, AI can help designers optimize their designs for performance, comfort, and sustainability by analyzing factors such as material properties and environmental impact. What are the goals &amp; outcomes of creating these images using AI? AI image making is also helping to democratize the design process, making it more accessible to a wider range of designers and creatives. By automating some of the more tedious and time-consuming aspects of the design process, such as creating repetitive patterns or generating product variations, AI is enabling designers to focus on more strategic and creative tasks. How did I make these images? These images were created using Midjourney, though I have explored using RunwayXML for programming my own datasets and look forward to further developing skills with a variety of tools.&nbsp; IMAGINING THE PROMPT When I begin to craft a prompt for a design in Midjourney, I use my experience as a trend forecaster to consider the type of design I want to create. For example, they might want to create an image of a new dress design that incorporates floral patterns. The prompt could be something like "Create an image of a dress that features a bold floral pattern, with a color scheme of pink and green, that is perfect for a spring garden party." <img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/4f7b3599a3b5234e5115ad7cc200346101a40a49ef1db37dd25fba61f07ce299/Time_Being_For_The_Time_Being_A_close-up_fashion_week_photograp_a616d86d-6826-45d9-8d68-b17452ab11c3-retouch.png" data-mid="176075883" border="0" data-scale="29" src="https://freight.cargo.site/w/816/i/4f7b3599a3b5234e5115ad7cc200346101a40a49ef1db37dd25fba61f07ce299/Time_Being_For_The_Time_Being_A_close-up_fashion_week_photograp_a616d86d-6826-45d9-8d68-b17452ab11c3-retouch.png" />&nbsp;&nbsp;<img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/07bedab10900776c0ca85a820ccceb09a3aa191a7c2e4e4b4266acd324a669d9/Time_Being_For_The_Time_Being_A_fashion_week_photograph_of_a_La_308d0ae8-0479-40ea-ac50-4df3bdd82e2e.png" data-mid="176075904" border="0" data-scale="29" src="https://freight.cargo.site/w/816/i/07bedab10900776c0ca85a820ccceb09a3aa191a7c2e4e4b4266acd324a669d9/Time_Being_For_The_Time_Being_A_fashion_week_photograph_of_a_La_308d0ae8-0479-40ea-ac50-4df3bdd82e2e.png" /> &nbsp;<img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/895784832c7acfb9254819d98d304dcefada07059212534bf5f169530702556b/Time_Being_For_The_Time_Being_A_close-up_fashion_week_photograp_9352b871-ea05-4fbe-9850-6cdc75ce298d.png" data-mid="176075865" border="0" data-scale="29" src="https://freight.cargo.site/w/816/i/895784832c7acfb9254819d98d304dcefada07059212534bf5f169530702556b/Time_Being_For_The_Time_Being_A_close-up_fashion_week_photograp_9352b871-ea05-4fbe-9850-6cdc75ce298d.png" /> USING GENERATIVE THINKING I then use this conceptual prompt within an AI tool, which will use its machine learning algorithms to generate a unique image based on the designer's input. As I review the various versions of the images, I can begin to further refine the design by adjusting parameters such as color, shape, and texture, or by selecting specific elements from the generated image to use in their final design. <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2deb445e508ccd67ae8b3a100577b6888703236e7465bdda990810bc6e29013b/Time_Being_For_The_Time_Being_black_model_test_shot_studio_Pola_e0709bed-8561-47de-a32f-e53487662e27.jpg" data-mid="176076811" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/2deb445e508ccd67ae8b3a100577b6888703236e7465bdda990810bc6e29013b/Time_Being_For_The_Time_Being_black_model_test_shot_studio_Pola_e0709bed-8561-47de-a32f-e53487662e27.jpg" /><img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/679bfef706e3d75441091396b88ca93cbe3964cb299ce026df074f2cdd39890e/Time_Being_For_The_Time_Being_Asian_model_test_shot_studio_Pola_db0424e7-d692-41bb-86be-1a9b5f7a8ab2.jpg" data-mid="176076827" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/679bfef706e3d75441091396b88ca93cbe3964cb299ce026df074f2cdd39890e/Time_Being_For_The_Time_Being_Asian_model_test_shot_studio_Pola_db0424e7-d692-41bb-86be-1a9b5f7a8ab2.jpg" /><img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/fe5bd070e13c6ba70f93ca1e1056560cfdf25caacc71eb50192edc04c900428d/Time_Being_For_The_Time_Being_red_hair_model_test_shot_studio_P_89f3fda5-1817-44c4-8672-9a376f59aa4a.jpg" data-mid="176076818" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/fe5bd070e13c6ba70f93ca1e1056560cfdf25caacc71eb50192edc04c900428d/Time_Being_For_The_Time_Being_red_hair_model_test_shot_studio_P_89f3fda5-1817-44c4-8672-9a376f59aa4a.jpg" /><img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/54a4b7d0b0534c5ac406bd5c4af1b7e1fbeecc6d5a36b356fdbdd6214ab22936/Time_Being_For_The_Time_Being_diverse_model_test_shot_studio_Po_08bf4caa-2656-41f5-88f1-ec33ed294b1d.jpg" data-mid="176076813" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/54a4b7d0b0534c5ac406bd5c4af1b7e1fbeecc6d5a36b356fdbdd6214ab22936/Time_Being_For_The_Time_Being_diverse_model_test_shot_studio_Po_08bf4caa-2656-41f5-88f1-ec33ed294b1d.jpg" /><img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1112d00cf0bbd111769a6a065d87381a56511338ea1570f154e3a960fae1262e/Time_Being_For_The_Time_Being_black_hair_model_test_shot_studio_e5572cfb-94fe-4788-916e-b1a5851396ea.jpg" data-mid="176076812" border="0" data-scale="21" src="https://freight.cargo.site/w/1000/i/1112d00cf0bbd111769a6a065d87381a56511338ea1570f154e3a960fae1262e/Time_Being_For_The_Time_Being_black_hair_model_test_shot_studio_e5572cfb-94fe-4788-916e-b1a5851396ea.jpg" /> CAPTURING THE CONCEPT AI-generated images can inspire designers to explore new avenues of creativity and lead to unexpected and unexpected results. At the same time, the designer's initial prompt serves as a guide for the AI-generated images, ensuring that the designs stay within the desired concept or theme. This allows the designer to capture the essence of their idea while also discovering new design possibilities through the use of AI. The result is a collaboration between the designer's creative vision and the AI's ability to generate unique and innovative design concepts. <img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/188c7f0c89821374aa333f1172b14913fdd3ff5cf625a3fd193b47e8e4355da4/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_f43b727a-c573-474b-ba07-523925933b19.png" data-mid="176078066" border="0" data-scale="31" src="https://freight.cargo.site/w/816/i/188c7f0c89821374aa333f1172b14913fdd3ff5cf625a3fd193b47e8e4355da4/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_f43b727a-c573-474b-ba07-523925933b19.png" />&nbsp; <img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/4b3cb17e5d6ac770c5f0c02421351ae1afa1c76abb91b0b17ce6643639bd1b94/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_37724c5c-c79f-4143-b94a-a15e834ffea1.png" data-mid="176078075" border="0" data-scale="31" src="https://freight.cargo.site/w/816/i/4b3cb17e5d6ac770c5f0c02421351ae1afa1c76abb91b0b17ce6643639bd1b94/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_37724c5c-c79f-4143-b94a-a15e834ffea1.png" />&nbsp;<img width="816" height="1456" width_o="816" height_o="1456" data-src="https://freight.cargo.site/t/original/i/0524efed7a1311c3893e0b20960fbbdbfd7b82ff437671810679cb1429beb4df/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_80a6194a-384f-4f9d-be3c-0bfcc6a3d0ff.png" data-mid="176078139" border="0" data-scale="31" src="https://freight.cargo.site/w/816/i/0524efed7a1311c3893e0b20960fbbdbfd7b82ff437671810679cb1429beb4df/Time_Being_For_The_Time_Being_Capture_the_playful_candid_moment_80a6194a-384f-4f9d-be3c-0bfcc6a3d0ff.png" /> SEE MORE AI IMAGES &gt; https://jenanesbitt.com/STRATEGY Mon, 16 Apr 2018 00:42:53 +0000 Jena Nesbitt https://jenanesbitt.com/STRATEGY CREATIVE STRATEGY:&nbsp;I’m an accurate tastemaker &amp; forecaster. I guide brands from concept to market. https://jenanesbitt.com/INTERIORS-SS2018-MODERN-MODE Mon, 16 Apr 2018 02:21:58 +0000 Jena Nesbitt https://jenanesbitt.com/INTERIORS-SS2018-MODERN-MODE INTERIORS SS2018 - MODERN MODE <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/02560670494a8fea0d0a7e27dc8f897afb271189cfde7aa27d7734438be15be7/HOME-SS18---MODERN-MODE-1-111.jpeg" data-mid="14832626" border="0" src="https://freight.cargo.site/w/1000/i/02560670494a8fea0d0a7e27dc8f897afb271189cfde7aa27d7734438be15be7/HOME-SS18---MODERN-MODE-1-111.jpeg" /><img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/d7c4e907e2ec896e27a6ce9a054d939f76eeb8f257401aafc1bfa0156ea8ba01/HOME-SS18---MODERN-MODE-4-114.jpeg" data-mid="14832627" border="0" src="https://freight.cargo.site/w/1000/i/d7c4e907e2ec896e27a6ce9a054d939f76eeb8f257401aafc1bfa0156ea8ba01/HOME-SS18---MODERN-MODE-4-114.jpeg" /><img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f23b284ad13fcca2c811086bbeddee8e0dddaa041022e2ca7a2db0790255ef8c/HOME-SS18---MODERN-MODE-5-115.jpeg" data-mid="14832628" border="0" src="https://freight.cargo.site/w/1000/i/f23b284ad13fcca2c811086bbeddee8e0dddaa041022e2ca7a2db0790255ef8c/HOME-SS18---MODERN-MODE-5-115.jpeg" /><img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0ea8c4a0d75b2989c76d96e814319c79619d7345de5acf345e819f877331ab24/HOME-SS18---MODERN-MODE-6-116.jpeg" data-mid="14832629" border="0" src="https://freight.cargo.site/w/1000/i/0ea8c4a0d75b2989c76d96e814319c79619d7345de5acf345e819f877331ab24/HOME-SS18---MODERN-MODE-6-116.jpeg" /><img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4e3883f8e56610a863db63cc33ed764903c1951ed1ada41b8848fdc557b458f2/HOME-SS18---MODERN-MODE-7-117.jpeg" 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